UX Writing Portfolio
Hello! Here are a few self-initiated projects that I made from the Tumblr app. But first of all, I will present brief information about the Tumblr application, Tumblr users' characteristics and Tumblr voice and tone. The goal of these information is to be the guide in making revamp/revisions to the existing microcopy. Tumblr application : An microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic . The service allows users to post multimedia and other content to a short-form blog . Users can follow other users' blogs. Bloggers can also make their blogs private. Tumblr users : Based on age : Tumblr users are classified as young people; the average age group is a mix of older Gen Z members and younger Millenials (between 18 - 34 years old) (Source: Audience Project, 2020). Based on gender : Tumblr users are equally split between the genders (50% male, 50% female) (Source: AudienceProject, 2020). Based o